France set to bring sustainable food to Expo Milano 2015

November 25th 2014

logo_topExpo Milano 2015 is a unique 184 day long exhibition which will look at nutrition and our planet’s resources. It’ll bring together a large number of players under the banner: Feeding the Planet, Energy for Life.

Open from 1 May 1 to 31 October 31 2015, the Expo will host over 130 participants, and is expected to welcome over 20 million visitors.

And WWF France is planning their involvement!

The France Pavilion – which will be managed by the French ministry of Food and Agriculture – will reflect a strong desire to provide practical solutions to our current food system, and they ask “How can we produce and supply food in a different way?”.

In order to satisfactorily feed the planet in 2050 – nearly 10 billion people, of whom approximately 70% will be located in urban centres – we need to rethink the organisation of the food chain at every step from farm to fork. But, we also need to question the economic, social and environmental sustainability of food models.

This includes finding a balance between resources available – plants and animal (e.g. through availability of land and water) – and the human exploitation of these. And, it requires a more in-depth examination aimed at identifying solutions that can lead to more sustainable exploitation as well as preservation of resources.

Although the French Pavilion will primarily focus on research in scientific and technical fields, food sustainability issues will form the core of the exhibition. WWF France is already in contact with the organisers in order to bring LiveWell’s messages to the attention of the public and media during this event.

For more information, please visit Pavilion France.

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